How did the production company market the film to its target audience? They use multiple forms of media to reach their audience and promote it to them.
Marketing Strategies
For example, how did the production company use print, digital, outdoor media, and moving images?
E.g.
Media Forms used for marketing | Marketing strategies used to promote the film detail | Their Audience |
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Digital
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Outdoor media
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Moving images (TV, trailers, commercials, clips, talk shows, etc.)
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Partnerships with other companies to produce or market the film. (synergy) The company partnered with Netflix, and they promoted their movie. They put their movie on the new releases and also post it on their YouTube page. | ||
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How was the film marketed nationally? The film was marketed nationally by having interviewers and articles about it. | ||
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How was the film marketed globally? Film was markets globally by having it in a popular streaming service like Netflix and promoting it on their platform | ||
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