Genre, Target Audiences, and production companies

 Outline – Matthew Gomez 

Our group task is to conduct research on movies similar to the genre of movie we wish to create for Cambridge. This research includes outlining common themes, audiences, and production companies in our genre. 

Genre of your film 

Film genre: Thriller 

Subgenre(s): Phycological  

Film Themes: Four Themes associated with your genre. 

Theme 1	Theme 2	Theme 3	Theme 4
Mental Illness	Obsession	Paranoia	Isolation

 

 

1. Target Audience – Matthew Gomez 

1. Definition: The group of individual demographics who are most likely to be interested in a film. 

2. Who are the people targeted for this film? Adult women, teenagers (15+), and thriller fans 

3. Audience Type: The film will have a niche audience. A niche audience is a smaller population of movie watchers who consume movies that appeal to their specific interests rather than conventional interests, and our movie would have a niche audience because of our smaller, less accessible themes of depression and loneliness in young women. 

4. Film Posters illustrating film examples  

 

5. Identify the theme for each film and its audience. Example below. 

6.  

Films	The Nest	The Guilty	Fractured
Themes	Status and success	Doing the right thing	Trauma
Target Audiences	Young adults(gen Z and millennials)	Family (from all backgrounds)	Young adults, teens, and low-income families

7.  

Begin creating a PowerPoint presentation of your images to add to your blog. Then, present your film ideas for your film pitch presentation to the class on exam day. 

 (However, you need to be careful not to generalize. Horror films are not just for “young people.” Fill out the organizer below based on your group’s survey. See Canvas for sample survey questions.) 

 

8. Analyze the research from your film examples and develop an audience for your film. Use the table below to identify your audience. ( See Canvas resources on module Q2: Week 6) 

Sofia Alseco 

Market Segmentation Analysis	Characteristics:  The Nest	The Guilty	Fractured
Demographics
Age group	15-50 years of age	13 and up	16 and up
Race	Any	Any	Any
Gender	Female and male	Male and female	Female and Male
Class	Middle and high class	Any	Any
Interests	Family	911 call center	Thriller
Attitudes	Unfamiliar environment	Abduction	Missing
personality traits	Destructive behavior	suspenseful	Schizophrenia
values/beliefs	Complexity in family relationships	Distressed caller	Searchng for missing person

 

 

9. Accessibility to film genre- Sofia Alseco 

The audience can access these films in Netflix. 

• Where do they usually watch movies? (cinema, online: which websites, etc.) 

Online 

 What socio-economic group do they fit into?  

Middle class 

2. What type of film openings do they usually prefer  

Establishing shot and classic 

 

Production Companies - Matthew Gomez 

 

Production Companies	Film Titles	Type of Film company: Conglomerate or Independent.	Budget	Gross
1.FilmNation Ent., BBC Films, Telefilm Canada, Element Pictures, and Substitute Films	The Nest	Independent	$89,000	$2.1 Million
2. Bold Films	The Guilty	Independent	$570,000	$30 Million
3.Koji productions	Fractured	Independent	Not Available	$92 Million